Nowadays in this fast moving world, the interaction between the people over the Internet through 2.0 configurations and programs can be done with the use of social media network. Not all the social media network are popular, Twitter and Facebook are the most popular social media sites among all other platform. As these two platforms are quick and efficient with the clients interaction of any company whether it is an international firm or local company. Any company product or service will be promoted through the like button in the Facebook page.
Comments or other things will be updated by the Facebook users on the pages of either favorite or less favorite companies with the knowledge that some people will see the comment even-though if they didn’t respond to it. Until the company concern decides to delete the comment, the comments can be viewed on the page. As the Facebook crossed around one billion users, we can say that it is the best contact possibilities that is available on the web today by replacing all the other old website contact. Twitter stands in the second place next to Facebook but most of the companies underestimate the capacity of Twitter.
In the same manner like Facebook even Twitter has the potential for the growth and contact with the real customers but with less possibilities than Facebook. Apart from quickly highlighting what is on offer and link to the products, one can able to address concerns quickly and efficiently in a short and accurate manner in this Twitter. Generally hash tags will be represented along with the keywords which reaches the potential clients in a manner of seconds.
Due to many reasons Facebook overrides Twitter as the customers needs are very sooner addressed in Facebook which is not done so in Twitter and photograph of a company are allowed only in the latest version of Twitter as in the previous version, links will be shown to the clients which takes the clients to another site regarding the firm details and other product descriptions thus consuming more time which is the main downfall of this platform against Facebook. Customer service are very important for any business firm in order to withstand in the business so each company will have a customer service departments linking directly to the Internet in order to send answers for the solutions as soon as it arrives to their mail. As good customer service will retain the potential customers.